Your privacy is important to Locality Media, Inc. ("Locality Media", "we", "us" or "our"). This privacy policyprovides details about how your personal information is collected and used by us. Personal information isany information that identifies you or would enable someone to contact you, such as your name, emailaddress, phone number and other non-public information associated with your individual identity. Thisprivacy policy explains our commitment to protecting the privacy of personal information about users ofLocality Media websites (including the site at www.FirstDue.com (the “Site”)), applications, software,products and services (collectively, including the Site, the "Services").

We may collect personal information when you register to use the Services. Personal information may include your name, username, your password (we only store an encrypted version of this; not the actual password), one or more email addresses and other contact information. We may also collect your home address, telephone number, the names of additional household members, and health and special needs information of yourself and household members. You represent that you are authorized to provide the foregoing information. Like most web-based services, we may automatically collect information that your browser sends whenever you visit a website. This information includes Internet protocol (IP) addresses, browser type, Internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data("Usage Data"). We may associate Usage Data to your account information. Like many websites, we may also use "cookies" to collect information. A cookie is a small data file that we transfer to your computer's hard disk for record-keeping purposes. We may use "persistent cookies" to save your registration ID and login password for future logins to the Services; and we may use "session ID cookies" to enable certain features of the Services, to better understand how you interact with the Services and to monitor aggregate usage and web traffic routing on the Services. You can instruct your browser, bychanging its options, to stop accepting cookies or to prompt you before accepting a cookie from the websites you visit. If you do not accept cookies, however, you may not be able to access and/or use all features orareas of the Services. Your use of a "Do Not Track" option in your browser will not affect our data collectionpractices.

We use the information collected to enable your access to and use of the Services, to personalize theServices for you, or to supply services that you have asked for. We may use Usage Data that does notidentify individual users to analyze trends and website traffic, to gather demographic information about ouruser base as a whole, or to administer, improve or promote the Services.We may also occasionally contact you via email to tell you about maintenance, upgrades and new featuresregarding our Services or those of our customers or business partners, but will provide you with a vehiclefor opting out of these emails.We may contact you by email regarding your account. You may elect not to receive commercial marketingmessages from us about the services.We may assign you a user ID and password to use the Services. We assume no responsibility for preventingthird parties (other than our own employees) from using your login credentials, whether with or without yourpermission.

Our customer and user list is an asset and trade secret of Locality Media, Inc. and may be transferred withthe company's assets in connection with any merger, acquisition or change of control of the business of thecompany.

You understand that your Information may be shared with municipalities and first responders who use theSite and Services ("Municipal Services"). We are not responsible for the use or protection of yourInformation by Municipal Services. Except as stated otherwise in this privacy policy, we will not discloseyour personal information to third parties except when we must comply with laws that require suchdisclosure to law enforcement authorities or other government third party officials such as subpoenas.If we are required by law, regulation or legal process (e.g. subpoena) to disclose information about you, wewill notify you to the extent permitted by law but we reserve the right to disclose such information as legallyrequired in our judgment. We also may disclose information about your use of the Services if we havereason to believe you have used the Services for purposes prohibited in our Terms of Use or anotheragreement you have with us or that it is necessary to avoid injury, damage to property or violation ofsomeone's rights.

We follow generally accepted industry standards to protect personal information submitted to us, bothduring transmission and once we receive it. No method of transmission over the Internet, or method ofelectronic storage, is 100% secure, however. Therefore, while we strive to use commercially acceptablemeans to protect your personal information, we cannot guarantee its absolute security. We will retain yourinformation for as long as your account is active or as needed to provide you services. We may retain anduse your information as necessary to comply with our legal obligations, resolve disputes, and enforce ouragreements.

The Services may contain links to other websites or services maintained by our business partners or otherthird parties. We make no representation or warranties and are not responsible for the privacy policies orpractices of any third party.

You can opt-out of receiving promotional e-mails from us at any time by following the instructions asprovided in e-mails to click on the unsubscribe link, or e-mailing us at the e-mail address set forth belowwith the word UNSUBSCRIBE in the subject field of the e-mail. Please note that you cannot opt-out of non-promotional e-mails, such as those about your account, transactions, servicing, or Locality Media’s ongoingbusiness relations, without terminating your use of our services.

Please note that your opt-out is limited to the e-mail address and phone number used and will not affectsubsequent registrations.

Our website and Services are not directed at children under the age of 13. We do not knowingly collect ormaintain information from persons under the age of 13.

We are based in the U.S. and the information we collect is governed by U.S. law. If you are accessing the Services from outside of the U.S., please be aware that information collected by us may be transferred to, processed, stored, and used in the U.S. and other jurisdictions. Data protection laws in the U.S. and otherjurisdictions may be different from those of your country of residence. To the extent permitted by law, your use of the website and/or Services or provision of any information to us constitutes your consent to the transfer to and from, processing, usage, sharing, and storage of your information in the U.S. and other jurisdictions as set forth in this privacy policy. If your data is collected in Europe, we will transfer your personal data subject to appropriate or suitable safeguards.

We may change this privacy policy from time to time. If we make significant changes in the way we treatyour personal information, or to the privacy policy, we will provide notice to you through the Services or bysome other means, such as email. Please review the changes carefully. If you agree to the changes, simplycontinue to use the Services. If you object to any of the changes to our terms and you no longer wish touse the Services, you may close your account(s). Unless stated otherwise, our current privacy policyapplies to all information that we have about you and your account. Using the Services after a notice ofchanges has been communicated to you or published shall constitute consent to the changed terms orpolicies.

If you have any questions about this privacy policy, you can email us at info@firstdue.com.